Technical SEO & GEO servicesBuilt to be found. By Google, and by the AI that answers instead of it.
Most SEO arrives as a PDF nobody implements. Ours arrives as commits. We fix what stops your pages being indexed, give everything you sell a page of its own, and structure the content so search engines rank it and AI assistants quote it.
/ In plain terms
What is GEO, and how is it different from SEO?
Search engine optimization (SEO) is the work of making a website rank in search results such as Google and Bing. Generative engine optimization (GEO) is the work of making a website's content likely to be quoted or cited in AI-generated answers from tools such as ChatGPT, Perplexity and Google AI Overviews. GEO builds on SEO: a page that search engines cannot crawl and index will not be cited by AI systems either.
/ Not ready to book a call?
Get a free teardown of your website first.
Send us your address and we email you the three changes we would make first. Specific, free, no pitch attached.
/ The tell
Find the sentence that describes your week.
The things you would already have noticed if technical SEO and GEO work applied to you.
- You rank behind competitors whose product or service is plainly worse.
- Search Console shows pages as crawled or discovered but not indexed.
- Your site is built on React or Next.js and you are not sure what Google actually sees.
- You paid for an SEO audit and nobody implemented it.
- AI assistants recommend your competitors when asked about your category, and never you.
/ What lands in your hands
What you actually receive.
Concrete things, not a statement of intent. This is what is included in our SEO and GEO work.
Technical audit and fixes
Canonical tags, indexation, redirects, sitemap, robots rules and rendering, found and fixed in the code.
Structured data
Schema markup for your organisation, services, articles, FAQs and breadcrumbs, validated against Google's tools.
Pages mapped to search intent
One page per thing people search for, with the title, heading and content that match the query.
Core Web Vitals
Loading speed, responsiveness and layout stability measured on real devices and improved where they fall short.
GEO content structure
Direct answers near the top of the page, question-led headings, sourced facts and an llms.txt file for AI crawlers.
Baseline and reporting
Search Console and analytics set up properly, with a monthly report on what moved and what did not.
/ Proof
Work you can open, not a promise.
Two builds where search was part of the engineering: a patient platform whose public directory carries structured data for local search, and a statically generated marketing site on a CMS the client publishes to. This site also follows what we recommend, including an llms.txt file and explicit rules for AI crawlers.
/ How it runs
Four stages. No surprises.
3 to 6 weeks for the technical work, then ongoing. You get a fixed timeline and a fixed price in writing before any code is written.
- 01
Audit
Week 1We crawl the site, read the rendered HTML the way a search engine does, and review Search Console.
- 02
Fix the foundations
Weeks 1 to 3Indexation, canonical, metadata, schema and speed problems are fixed in the codebase, most severe first.
- 03
Build the pages that are missing
Weeks 2 to 6Service, location or topic pages that match what your buyers search for, linked properly into the site.
- 04
Measure and continue
OngoingRankings, clicks and AI citations tracked monthly, with content and links added where the data points.
/ Before you buy
SEO and GEO side by side
They are not competing strategies. GEO is the newer layer on the same foundation.
| Criteria | SEO | GEO |
|---|---|---|
| Goal | Rank in search results | Be quoted or cited in AI answers |
| Where it shows | Google and Bing result pages | ChatGPT, Perplexity, Google AI Overviews, Copilot |
| What it rewards | Relevance, authority, links, page experience | Clear, specific, well-sourced passages that answer a question directly |
| How it is measured | Rankings, impressions, clicks | Citations and mentions in AI answers, and referral traffic from them |
| Shared foundation | Crawlable, indexable, fast pages with structured data | The same, plus AI crawlers allowed in robots.txt |
/ The awkward questions
The ones you were going to ask anyway.
Answered here so you do not have to spend a call on them.
SEO & GEO FAQ · reviewed
How long does SEO take to work?
Technical fixes are usually picked up within days to a few weeks as search engines recrawl the site. Ranking for competitive terms typically takes several months, and longer for a new domain with few links. Anyone who promises a first-place ranking by a date is guessing.
Can you guarantee a number one ranking?
No, and nobody honestly can. Rankings depend on competitors and on search engines we do not control. What we can commit to is fixing what is broken, building the pages that are missing, and reporting honestly on what changed.
What is the difference between SEO and GEO?
SEO aims to rank your pages in search results. GEO aims to get your content quoted or cited inside AI-generated answers. They share the same foundation, which is crawlable, well-structured, trustworthy pages. GEO adds an emphasis on direct answers, specific facts and clear attribution.
How do I get my business mentioned by ChatGPT or Perplexity?
Make sure AI crawlers are allowed to read your site, publish pages that answer specific questions directly, include concrete facts that are easy to quote, and earn mentions on other sites these systems already trust, such as directories, reviews and industry publications. There is no way to pay for or guarantee a citation.
Do you do link building?
We do not buy links. We help you earn them through directory listings that matter in your industry, credits on work you have delivered, and content worth referencing.
Is SEO different for a React or Next.js site?
The principles are the same, but the mistakes are different. Common ones are metadata that is inherited by every page, content that only appears after JavaScript runs, and missing canonical tags on dynamic routes. These are code problems, which is why we fix them in the codebase.
/ Notes from the foundry
Further reading
- What is generative engine optimization (GEO)? A practical guideGenerative engine optimization (GEO) is how you get cited in AI answers from ChatGPT, Perplexity and Google AI Overviews. Here is what actually helps.
- The canonical tag mistake that hides a Next.js siteOne line in a Next.js root layout told Google every page on our site was a copy of the homepage. Here is the bug, how to check for it, and the fix.
- How to redesign a website without losing your SEO rankingsMost ranking loss after a redesign isn't caused by the new design. It's caused by what quietly broke underneath it.
Still not sure this is the one you need?
Describe the business problem rather than the technical solution. Mapping it to the right service is our job, and the call is free whether or not we end up working together.
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