Logo design & brand identityA brand people remember after they close the tab.
A logo on its own is not much use if it falls apart on a phone screen or nobody knows which green to use. We design a logo that works small and large, in colour and in black and white, and give you a brand kit so your website, socials and printed materials all look like the same business.
/ In plain terms
What is a brand identity?
A brand identity is the set of visual elements that make a business recognisable: its logo, colour palette, typography and the way they are used together. For a small business, a simple brand kit with a logo in every format, a handful of colours and two fonts is enough to look consistent on a website, social media, invoices and signage.
/ Not ready to book a call?
Get a free teardown of your website first.
Send us your address and we email you the three changes we would make first. Specific, free, no pitch attached.
/ The tell
Find the sentence that describes your week.
The things you would already have noticed if this applied to you.
- Your logo was made quickly and looks blurry or stretched in some places.
- Every post, flyer and invoice uses different colours and fonts.
- You are starting a business and want it to look established from day one.
- You have grown, and the brand still looks like the side project it started as.
/ What lands in your hands
What you actually receive.
Concrete things, not a statement of intent. This is what is included in this service.
Logo design
Concepts based on a short brief about your business and customers, refined into one final logo with a main version and a simpler icon.
Every file you need
SVG, PNG and PDF in colour, black and white, and for light and dark backgrounds, sized for web, social and print.
Colours and fonts
A small palette with exact codes and two fonts, chosen so they are readable on a phone and available to use.
Brand kit
A short guide showing how to use the logo, colours and fonts, so anyone you work with gets it right.
Social and stationery templates
Profile images, a post template, an email signature and a business card layout, ready to use.
/ Proof
Work you can open, not a promise.
WebflowX is our own product, and we designed its brand and site in-house. The 3D portfolio is a personal brand we built for a client. If you need a website too, we design the brand and the site together.
/ How it runs
Four stages. No surprises.
1 to 3 weeks. You get a fixed timeline and a fixed price in writing before any code is written.
- 01
Brief
Day 1A call about your business, your customers, brands you like and dislike, and where the logo will be used.
- 02
Concepts
Week 1A few distinct logo directions, shown in real use on a website, a phone screen and a card.
- 03
Refine
Week 2You pick a direction and we refine it with you until it is right.
- 04
Deliver
Week 2 to 3Final files, the brand kit and templates, with full ownership of everything we designed.
/ Before you buy
Logo generator, marketplace gig or a designed brand?
All three give you a logo. Not all of them give you a brand you can use everywhere.
| Criteria | Logo generator | Marketplace gig | North Foundry |
|---|---|---|---|
| Original | Built from templates | Varies | Designed for you |
| Files | Often PNG only | Varies | Every format, every background |
| Colours, fonts, guide | No | Sometimes | Included |
| Fits your website | You make it fit | You make it fit | Designed alongside it |
/ The awkward questions
The ones you were going to ask anyway.
Answered here so you do not have to spend a call on them.
Branding & Logo Design FAQ · reviewed
How much does a logo and brand identity cost?
It depends on how many concepts and rounds you want and whether you need templates and stationery as well as the logo. You get a fixed price after a short call.
Do I own the logo?
Yes. Once the project is paid, you own the final logo and every file, with no ongoing fees.
Can you refresh my existing logo instead of starting over?
Yes. If people already recognise your logo, a refresh that cleans it up and makes it work everywhere is often the better choice.
Can you design the website at the same time?
Yes, and it is the best way to do it, because the brand is designed for the place most customers will see it. See our small business website service.
/ Notes from the foundry
Further reading
/ Same team, different problem
Other services
Still not sure this is the one you need?
Describe the business problem rather than the technical solution. Mapping it to the right service is our job, and the call is free whether or not we end up working together.
Book a discovery call→