For dental & medical practices
Your front desk should not be a booking system.
Patient booking, automated reminders and staff dashboards, built by an engineering studio that has shipped a real healthcare product. Not a template with a stethoscope icon swapped in.
/ The number nobody tracks
Every empty chair was already paid for.
The staff were rostered, the room was reserved, the slot was blocked. Move the sliders to your own practice and see what a year of it adds up to.
Across all providers, a normal week.
Your average, not your highest-value procedure.
Your own figure. If you do not track it, front desk usually knows.
Empty chairs, per year
$126,000
That is roughly 700 appointments a year that were booked and did not happen, at your own numbers across 50 working weeks.
Plausible recovery with automated reminders
$25,200 to $50,400
An estimate, shown as a range on purpose. Reminders and one-tap rescheduling reduce no-shows, they do not remove them, and any vendor quoting you a single confident number here is guessing.
Nothing is sent anywhere. This runs entirely in your browser, and the figures are yours rather than an industry average we would have had to make up.
/ What we build
Four pieces. They only work together.
Booking without reminders still produces no-shows. Reminders without a staff view just move the confusion somewhere else.
Online booking that does not fight the patient
Pick a provider, pick a time, done. No account creation wall, no phone tag, no form that forgets what they typed when they hit back.
- Provider and service selection
- Real-time availability
- Confirmation on screen and by email
- Works properly on a phone
Automated SMS reminders and confirmations
The front desk stops spending its morning on reminder calls, and patients get a reschedule link instead of quietly not turning up.
- Booking confirmation by SMS
- Reminder cadence you control
- One-tap reschedule and cancel
- Delivery status visible to staff
A real admin dashboard for staff
One place for the day's schedule, patient details and cancellations. Not a spreadsheet, not three logins, not a system only one person understands.
- Day, week and provider views
- Patient records and history
- Cancellation and no-show tracking
- Role-based access per staff member
Built to handle patient data responsibly
Practices handle sensitive information by nature. Access control and audit-friendly patterns are defaults here, not something bolted on after launch when someone asks.
- Role-based permissions from day one
- Encrypted data in transit and at rest
- Audit trail on record access
- Documented data handling
/ We have actually built this
Patient scheduling without the phone-tag
Scheduling sounds simple until appointments, cancellations, reminders, and time zones all have to stay synchronized. Automating SMS notifications while ensuring patients and staff always saw the same information was one of the most satisfying pieces of the project.
Read the case study→Built with
1.8K+
patient appointments managed
/ Real practices, real redesigns
See what a redesign actually looks like.
Drag the divider. Both sides are live, real websites — the practice's original site, and the redesign concept we built for them as part of outreach. Pick a practice below.
Some practices' own hosting blocks embedding in other sites for security reasons. If a side below looks blank, use the "Open" buttons above instead.
Booking, not a phone number
A real scheduling flow instead of asking the patient to call during office hours.
Fast, not bloated
Built lean from the start rather than assembled from page-builder plugins that each load their own copy of jQuery.
One clear next step
Every page answers a single question: what should this visitor do right now?
/ How it runs
Four steps, and you can stop after the second.
The scope document is yours whether or not you build it with us. Practices get quoted vague ranges constantly, so this one ends with a real number.
Discovery call
You describe how the practice runs today: who books, who answers the phone, what gets written down twice. We tell you honestly whether this is worth building.
Scope and fixed price
A written scope, a timeline and a real number. You can take that document elsewhere if you want to. It is yours either way.
Build, with weekly demos
Every Friday you get a link to something running. Your front desk sees it early enough that their feedback still changes the build.
Launch and handover
Staff training, a written runbook, and full ownership of the code. We stay close through the first weeks of real patients.
/ Questions
What practices actually ask.
Including the two questions most agencies in this sector avoid answering directly.
Yes, and it is in the work section rather than described vaguely here. We built a full patient scheduling and SMS notification platform from the ground up, including the parts that are genuinely awkward: time zones, cancellations, and keeping staff and patient views in sync. That is one product, not a portfolio of twenty practices, and we would rather say so than imply otherwise.
Often, yes, and it is usually the cheaper answer. We regularly integrate with what a practice already runs rather than insisting on a rebuild. Tell us what you are on during the call and we will be direct about whether integration or replacement makes more sense, including when the honest answer is that neither is worth it yet.
A marketing site with booking typically runs 3 to 6 weeks. A fuller patient-management build runs longer. You get a real number after a discovery call rather than a range designed to get you onto a second call.
We are not a compliance consultancy and will not pretend to be. What we do is build with access control, encryption, data minimisation and audit-friendly patterns as defaults rather than afterthoughts, which is most of the engineering work compliance actually asks for. For formal sign-off we work alongside your compliance advisor instead of replacing one. If a vendor tells you their template is automatically compliant, be careful.
Sometimes, and we will say so. If a scheduling tool off the shelf covers you, buying it is the right call and we will point you at it. Custom work earns its cost when your workflow does not fit the boxes those tools provide, or when the manual workaround is eating a salary's worth of time a year.
They are protected deliberately. Redirects mapped before launch, existing content preserved or improved rather than discarded, and structured data added so the practice appears properly in local search. Losing rankings in a redesign is common and entirely avoidable.
Let us talk about your practice.
Thirty minutes, no obligation, and it ends with a real answer about what we would build and roughly what it costs. Including the answer that you do not need us.
Book a discovery call→